Catherine’s Overnight Care
Catherine needed a site that would build trust with high-income families, clearly communicate services, and make it easy for potential clients to request consultations without overwhelm or confusion.
My role
Web Design, UX Strategy, Copywriting, Local SEO
Tools
Framer, Figma, Google Search Console, Calendly
Timeline
4 Weeks (Research → Wireframe → Build → Launch)
The challenge
The previous website was outdated and lacked structure, which caused confusion and distrust in a highly personal, high-trust industry. With no clear call-to-action or mobile booking system, visitors didn’t know what to do next—and most left without taking action.
No clear user path to schedule a consultation
Branding felt cold and clinical, lacking warmth
Local SEO was nearly nonexistent for key terms like “overnight hospice NJ”
The process
The redesigned site was live in under a month and immediately made an impact. Clients now move through the site with clarity and confidence—booking consultations without needing to call.
Consultations increased by 2.3x in the first 30 days
Ranked on page 1 for “overnight hospice NJ” within 45 days
Bounce rate improved by 24 percentage points
Catherine received direct client feedback about how “easy and peaceful” the new site felt
The results
The redesigned site was live in under a month and immediately made an impact. Clients now move through the site with clarity and confidence—booking consultations without needing to call.
Consultations increased by 2.3x in the first 30 days
Ranked on page 1 for “overnight hospice NJ” within 45 days
Bounce rate improved by 24 percentage points
Catherine received direct client feedback about how “easy and peaceful” the new site felt
