Pop-Up Pooch Spa
Pop-Up Pooch Spa delivers trusted, mobile pet grooming services across New Jersey. The goal was to design a modern, mobile-friendly site that made scheduling effortless while highlighting trust, professionalism, and the convenience of at-home grooming.
My role
Web Design, UX Strategy, Copywriting, SEO
Tools
Framer, Figma, Calendly, Google Search Console
Timeline
4 Weeks (Research → Wireframe → Build → Launch)
The challenge
Pop-Up Pooch Spa came to us with a DIY site that didn’t reflect the convenience or quality of their mobile grooming service. Users struggled to find information or understand how to book, and the site lacked visual credibility.
Branding didn’t match the friendly, professional in-person experience.
No embedded booking system—clients had to text or email to schedule.
Not mobile-optimized, despite the majority of visitors using phones.
The process
The result was a conversion-focused site that not only looked professional but worked beautifully across all devices. The client saw an immediate increase in leads, especially from local searches.
Bookings increased by 125% in the first month
Ranked on page 1 for “mobile pet grooming NJ”
Bounce rate dropped from 58% to 34%
Clients reported it was “so much easier” to book and rebook services
The results
The result was a conversion-focused site that not only looked professional but worked beautifully across all devices. The client saw an immediate increase in leads, especially from local searches.
Bookings increased by 125% in the first month
Ranked on page 1 for “mobile pet grooming NJ”
Bounce rate dropped from 58% to 34%
Clients reported it was “so much easier” to book and rebook services
