Veterinarian website
Scott’s Veterinary provides mobile vet care and wellness services directly to families across New Jersey. They needed a modern website to simplify appointment scheduling, highlight their services, and build trust with pet owners who value convenience, care, and professionalism.
My role
Web Design, UX Strategy, Copywriting, Local SEO
Tools
Framer, Figma, Calendly, Google Maps Integration
Timeline
4 Weeks (Discovery → UX Flow → Design → Launch)
The challenge
Scott’s previous site was outdated and lacked functionality. Clients had to call or email for appointments, and most had no idea what services were available or which areas he covered.
No online appointment system—manual bookings slowed operations
Inconsistent branding and unclear service list
Poor SEO visibility for mobile vet care in the region
The process
The redesigned site made it easier for new and returning clients to book care—especially on mobile. It also significantly improved organic search presence.
Online appointment bookings increased by 2.1x
Ranked top 3 in local results for “mobile vet NJ” within 6 weeks
Bounce rate dropped from 54% to 31%
Positive feedback from pet owners who now “trust the process before meeting the vet”
The results
The redesigned site made it easier for new and returning clients to book care—especially on mobile. It also significantly improved organic search presence.
Online appointment bookings increased by 2.1x
Ranked top 3 in local results for “mobile vet NJ” within 6 weeks
Bounce rate dropped from 54% to 31%
Positive feedback from pet owners who now “trust the process before meeting the vet”
