Casino Party Entertainment
Ostrum’s offers turnkey, casino-themed parties (roulette, blackjack, Texas Hold’em) for corporate events, fundraisers, and private celebrations across New Jersey. They needed a modern site that showcased packages, simplified bookings, and captured the excitement of a live casino experience.
My role
Web Design • UX Strategy • Conversion-focused Copywriting • SEO
Tools
Figma, Framer, Google Analytics, Calendly
Timeline
4 weeks: Research → Wireframe → Design → Build → Launch
The challenge
Ostrum’s original site was a static one-pager with text-heavy package lists and no clear path to reserve tables, causing prospects to drop off before inquiring. Without compelling visuals or social proof, they struggled to convert visitors into booked events, and organic search visibility for “casino party NJ” was virtually non-existent.
The process
We defined success around driving qualified leads, improving on-site engagement, and boosting search rankings. Clear targets ensured we could measure impact and iterate post-launch.
Increase Monthly Inquiries by 40%
Reduce Bounce Rate below 45%
Rank on Page 1 for “casino party NJ” within 2 months
Average Session Duration above 2:00 minutes
The results
We defined success around driving qualified leads, improving on-site engagement, and boosting search rankings. Clear targets ensured we could measure impact and iterate post-launch.
Increase Monthly Inquiries by 40%
Reduce Bounce Rate below 45%
Rank on Page 1 for “casino party NJ” within 2 months
Average Session Duration above 2:00 minutes
